Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens and Joeri Van den Bergh.
Publication details: Harlow : Pearson Education Limited, 2013.Edition: Fifth editionDescription: xxi, 615 pages : illustrationsISBN:- 9780273773221
- HF 5415.123 DEP 2013.
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Main Library On Shelf | Non-fiction | HF 5415.123 DEP 2013 (Browse shelf(Opens below)) | 1 | Available | 33729006989664 |
Includes bibliographical references and index.
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