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Marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens and Joeri Van den Bergh.

By: De Pelsmacker, Patrick [author].
Contributor(s): Geuens, Maggie [author] | Van den Bergh [author].
Publisher: Harlow : Pearson Education Limited, 2013Edition: Fifth edition.Description: xxi, 615 pages : illustrations.ISBN: 9780273773221.Subject(s): Communication in marketing -- Europe | Advertising
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Item type Current location Collection Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		Non-fiction HF 5415.123 DEP 2013 (Browse shelf) 1 Available 33729006989664

Includes bibliographical references and index.

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