Consumer behaviour : includes online buying trends / Dinesh Kumar, Formerly Associate Professor (Marketing) at Birla Institute of Management Technology (BIMTECH).
By: Kumar, Dinesh [author].
Publisher: New Delhi : Oxford University Press, 2015Description: xvi, 706 pages : illustrations.ISBN: 9780198095927.Subject(s): Consumer behavior | Electronic commerceItem type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library On Shelf | Non-fiction | HF 5415.32 KUM 2015 (Browse shelf) | 1 | Available | 33729006982032 |
Includes bibliographical references and index.
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