University Of Zambia Online Public Access Catalogue
Media metrics : an introduction to quantitative research in mass communication / Manoj Dayal, Professor, Former Dean & Chairperson, Department of Communication Management & Technology, Faculty of Media Studies, Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India.
By: Dayal, Manoj [author].
Publisher: New Delhi : SAGE publications, 2017Description: xxiii, 458 pages : illustrations.ISBN: 9789386062161.Subject(s): Mass media -- Research -- Methodology| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Main Library On Shelf | Non-fiction | P 91.3 DAY 2017 (Browse shelf) | 1 | Available | 33729006982974 | |
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Main Library On Shelf | Non-fiction | P 91.3 DAY 2017 (Browse shelf) | 2 | Available | 33729006993674 |
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| P 90 VIV 2003 The media of mass communication / | P 90 WOO 2011 Communication Mosaics : | P 91 RUD 2017 Exploring media research : | P 91.3 DAY 2017 Media metrics : | P 91.3 DAY 2017 Media metrics : | P 91.3 TRE 2014 Introducing communication research : | P 91.3 TRE 2014 Introducing communication research : |
Includes bibliographical references and index.
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