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Media metrics : an introduction to quantitative research in mass communication / Manoj Dayal, Professor, Former Dean & Chairperson, Department of Communication Management & Technology, Faculty of Media Studies, Guru Jambheshwar University of Science & Technology, Hisar, Haryana, India.

By: Dayal, Manoj [author].
Publisher: New Delhi : SAGE publications, 2017Description: xxiii, 458 pages : illustrations.ISBN: 9789386062161.Subject(s): Mass media -- Research -- Methodology
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Item type Current location Collection Call number Copy number Status Date due Barcode
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Non-fiction P 91.3 DAY 2017 (Browse shelf) 1 Available 33729006982974
Book Book Main Library
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Non-fiction P 91.3 DAY 2017 (Browse shelf) 2 Available 33729006993674

Includes bibliographical references and index.

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