University Of Zambia Online Public Access Catalogue
Strategic brand management / Richard Rosenbaum-Elliott, Larry Percy & Simon Pervan.
By: Rosenbaum - Elliott, Richard [author].
Contributor(s): Percy, Larry [author] | Pervan, Simon [author].
Publisher: Oxford : Oxford University Press, 2018Edition: 4th edition.Description: xi, 354 pages : illustrations.ISBN: 9780198797807.Subject(s): Product management | Strategic planning| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
|
Main Library On Shelf | Non-fiction | HF 5415.15 ROS 2018 (Browse shelf) | 1 | Available | 33729006978170 | |
|
Book
|
Main Library On Shelf | Non-fiction | HF 5415.15 ROS 2018 (Browse shelf) | 2 | Available | 33729006978113 |
Browsing Main Library Shelves , Shelving location: On Shelf , Collection code: Non-fiction Close shelf browser
|
|
|
|
|
|
|
||
| HF 5415.13 KOT 2006 Marketing management / | HF 5415.15 LEM 2018 Product management in practice : | HF 5415.15 ROS 2018 Strategic brand management / | HF 5415.15 ROS 2018 Strategic brand management / | HF 5415.2 BRA 2013 Marketing research : | HF 5415.2 KEY 2021 Key marketing metrics : | HF 5415.2 KEY 2021 Key marketing metrics : |
Includes bibliographical references and index.
There are no comments for this item.