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Nankai Business Review International

Material type: materialTypeLabelBookPublisher: Emerald ISSN: 2040-8749.Subject(s): Nankai Business Review InternationalOnline resources: Click here to access online Summary: – Many managers and scholars focus on how to repair brand image after a corporate crisis. This research paper aims to propose that a fresh start mindset (FSM) and brand crisis type can jointly influence consumer forgiveness.
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https://www.emerald.com/insight/publication/issn/2040-8749 (Browse shelf) https://www.emerald.com/insight/publication/issn/2040-8749 Available

– Many managers and scholars focus on how to repair brand image after a corporate crisis. This
research paper aims to propose that a fresh start mindset (FSM) and brand crisis type can jointly influence
consumer forgiveness.

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