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Marketing David, Mercer

By: Mercer, David.
Material type: materialTypeLabelBookPublisher: London Blackwell Publishers ltd. 1996Edition: 2nd ed.Description: xvi, 560p.ISBN: 0631196382.Subject(s): Marketing management | Marketing
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Book Book GSB Library
On Shelf
HF5414 MER 1996 (Browse shelf) Available 33729001655872

Includes Bibliographical references

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