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Investigating the implications of bank product development on customer acquisition and retention : a case of xapit mobile banking service at Zanaco / Mary Malamula.

By: Malamula, Mary.
Material type: materialTypeLabelBookPublisher: Lusaka : The University of Zambia, 2021Description: xiii, 71 pages : illustrations.Subject(s): Banks and banking, Mobile | Mobile banking | Electronic funds transfers
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Thesis and Dissertations Thesis and Dissertations Main Library
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Reference THESIS (MBA) MAL 2021 (Browse shelf) C.1 Not for loan (Restricted Access) 33729005428888

Includes bibliographical references

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