Investigating the implications of bank product development on customer acquisition and retention : a case of xapit mobile banking service at Zanaco / Mary Malamula.
Material type:
TextPublication details: Lusaka : The University of Zambia, 2021.Description: xiii, 71 pages : illustrationsSubject(s): Online resources:
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Thesis and Dissertations
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Main Library Special collections | THESIS (MBA) MAL 2021 (Browse shelf(Opens below)) | Link to resource | C.1 | Available | 33729005428888 |
Master of Business Administration in Management Strategy.
Includes bibliographical references
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