University Of Zambia Online Public Access Catalogue
Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
By: Mooij, Marieke de [author].
Publisher: Los Angeles : SAGE Publications, Inc., 2014Edition: Fourth edition.Description: xx, 395 pages : illustrations.ISBN: 9781452257174.Subject(s): Target marketing -- Cross cultural studies | Advertising -- Cross cultural studies | Consumer behavior -- Cross cultural studies| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
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Book
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Main Library On Shelf | Non-fiction | HF 5415.127 MOO 2014 (Browse shelf) | 1 | Available | 33729001692743 |
Includes bibliographical references and index.
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