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Journal of Business Strategy

Material type: materialTypeLabelBookPublisher: Emerald ISSN: 0275-6668.Subject(s): | | Online resources: Click here to access online Summary: This paper aims to provide a critical look at one aspect of this change, inbound marketing and the creation of content to drive engagement. Inbound marketing differs from traditional marketing by pulling customers to the firm, as opposed to reaching out through traditional advertising.
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This paper aims to provide a critical look at one aspect of this change, inbound marketing and the creation of content to drive engagement. Inbound marketing differs from traditional marketing by pulling customers to the firm, as opposed to reaching out through traditional advertising.

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