University Of Zambia Online Public Access Catalogue
Journal of Business Strategy
Material type:
BookPublisher: Emerald ISSN: 0275-6668.Subject(s): | | Online resources: Click here to access online Summary: This paper aims to provide a critical look at one aspect of this change, inbound marketing and the creation of content to drive engagement. Inbound marketing differs from traditional marketing by pulling customers to the firm, as opposed to reaching out through traditional advertising.
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Electronic Resource
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Main Library | https://www.emerald.com/insight/publication/issn/0275-6668/vol/42/iss/2 (Browse shelf) | https://www.emerald.com/insight/publication/issn/0275-6668/vol/42/iss/2 | Available |
This paper aims to provide a critical look at one aspect of this change, inbound marketing and the creation of content to drive engagement. Inbound marketing differs from traditional marketing by pulling customers to the firm, as opposed to reaching out through traditional advertising.
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