Distribution review.
By: Rissanen, Arto.
Material type:
Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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INESOR Library On Shelf | XX(10093.1) (Browse shelf) | 1 | Available | 10093-1001 |
This review examines the distribution problems in the light of modern theories of marketing, logistics and management. It presents models for different parts of the distribution system and assesses the present and future roles of the Government and commercial enterprises, i.e publishers, printers and distributors and transporters.
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