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Marketing : Roger A. Kerin, Southern Methodist University; Steven W. Hartley, University of Denver and William Rudelius, University of Minnesota

By: Kerin, Roger A.
Contributor(s): Hartley, Steven W [author] | Rudelius, William [author].
Publisher: New York : McGraw-Hill/Irwin, 2011Edition: Tenth edition.Description: liii, 746 pages : illustrations.ISBN: 9780073529936.Subject(s): Marketing
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Item type Current location Collection Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		Non-fiction HF 5415 KER 2011 (Browse shelf) 1 Available 33729001657993

Includes indexes

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