International marketing Philip R. Cateora, Fellow, Academy on International business, University of Colorado; Mary C.Gilly, University of California, Irvine and John L. Graham, University of California, Irvine.
Publication details: New York : McGraw-Hill/Irwin 2013.Edition: Sixteenth editionDescription: xxxiii, 638 pages : illustrationsISBN:- 9780073529974
- HF 1416 CAT 2013
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Main Library On Shelf | Non-fiction | HF 1416 CAT 2013 (Browse shelf(Opens below)) | 1 | Available | 33729001650972 |
Includes indexes
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