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African Journal of Economic and Management Studies.

Material type: materialTypeLabelBookPublisher: Emerald ISSN: 2040-0705.Subject(s): Marketing, Africa, Competitive strategy, Economic growthOnline resources: Click here to access online Summary: The purpose of this paper is to examine the role of marketing in the economic growth and competitive strategies of Sub-Sahara African firms. It also seeks to offer a backdrop for the papers in the present volume of AJEMS
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Serials 		https://www.emerald.com/insight/publication/issn/2040-0705/vol/7/iss/1 (Browse shelf) Available

The purpose of this paper is to examine the role of marketing in the economic growth and
competitive strategies of Sub-Sahara African firms. It also seeks to offer a backdrop for the papers in
the present volume of AJEMS

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