University Of Zambia Online Public Access Catalogue
Marketing to the new majority : strategies for a diverse world / David Burgos and Ola Mobolade.
By: Burgos, David.
Contributor(s): Mobolade, Ola.
Material type:
BookPublisher: New York : Palgrave Macmillan, 2011Edition: 1st ed.Description: ix, 246 p. : ill. ; 25 cm.ISBN: 9780230111653 (hardback); 0230111653 (hardback).Subject(s): Marketing -- United States | Multiculturalism -- United States | Minorities -- United States
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GSB Library On Shelf | HF5415.1 BUR 2011 (Browse shelf) | Available | 33729001655765 |
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| HF 5415 KOT 2006 Marketing management/ | HF 5415 KOT 2006 Marketing management/ | HF5415.PIC 2005 Integrated marketing communication/ | HF5415.1 BUR 2011 Marketing to the new majority : | HF 5415.13 HUT 2007 Business marketing management: | HF 5415.13 KOT 2012 Principles of Marketing/ | HF5415.2 WRI 2000. Marketing Research Process/ |
Includes bibliographical references and index.
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