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Marketing to the new majority : strategies for a diverse world / David Burgos and Ola Mobolade.

By: Burgos, David.
Contributor(s): Mobolade, Ola.
Material type: materialTypeLabelBookPublisher: New York : Palgrave Macmillan, 2011Edition: 1st ed.Description: ix, 246 p. : ill. ; 25 cm.ISBN: 9780230111653 (hardback); 0230111653 (hardback).Subject(s): Marketing -- United States | Multiculturalism -- United States | Minorities -- United States
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Item type Current location Call number Status Date due Barcode
Book Book GSB Library
On Shelf 		HF5415.1 BUR 2011 (Browse shelf) Available 33729001655765

Includes bibliographical references and index.

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