Marketing to the new majority : strategies for a diverse world / David Burgos and Ola Mobolade.
Material type:
TextPublication details: New York : Palgrave Macmillan, 2011.Edition: 1st edDescription: ix, 246 p. : ill. ; 25 cmISBN: - 9780230111653 (hardback)
- 0230111653 (hardback)
- HF5415.1 BUR 2011
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GSB Library On Shelf | HF5415.1 BUR 2011 (Browse shelf(Opens below)) | Available | 33729001655765 |
Includes bibliographical references and index.
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