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Essentials of Marketing : a global-management approach / E. Jerome McCarthy, Ph.D. Michigan State University and William D. Perreault, Jr; Ph.D. University of North Carolina

By: McCarthy, Jerome E. Edward Jerome McCarthy [author].
Contributor(s): Perreault, William D [author].
Series: The IRWIN Series in marketing. Publisher: Boston : E. Jerome McCarthy and Associates, 1994Edition: Sixth edition.Description: xxiii, 552 pages : color illustrations.ISBN: 9780256127461.Subject(s): Marketing
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Includes bibliographical references and index

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