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Essentials of Marketing : a global-management approach / E. Jerome McCarthy, Ph.D. Michigan State University and William D. Perreault, Jr; Ph.D. University of North Carolina

By: Contributor(s): Series: The IRWIN Series in marketingPublication details: Boston : E. Jerome McCarthy and Associates, 1994Edition: Sixth editionDescription: xxiii, 552 pages : color illustrationsISBN:
  • 9780256127461
Subject(s): LOC classification:
  • HF 5415 MCC 1994
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Includes bibliographical references and index

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