University Of Zambia Online Public Access Catalogue
Pervasive advertising / edited by Jörg Müller, Florian Alt and Daniel Michelis
Contributor(s): Müller, Jörg [edtor] | Alt, Florian [editor] | Michelis, Daniel [editor].
Material type:
BookPublisher: London; New York : Springer, 2011Description: ix, 364 pages : illustrations ; 24 cm.ISBN: 9780857293510.Subject(s): Advertising -- Data processing | Ubiquitous computing | Electronic commerce
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Main Library On Shelf | HF 5828.2 PER 2011 (Browse shelf) | 1 | Available | 33729005593947 |
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| HF 5825 JEW 2005 Creative strategy in advertising / | HF 5826.5 SUR 2004 Advertising media A to Z : | HF5828 WOO 2005 Business accounting | HF 5828.2 PER 2011 Pervasive advertising / | HF 5837 ADV 1993 Advertising campaign planning : | HF 5837 SHA 2007 Can we do that?! : | HF 6146.I58 TUT 2013 Social Media marketing/ |
Includes bibliographical references and index.
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