University Of Zambia Online Public Access Catalogue
Advertising to children : new directions, new media / edited by Mark Blades, Caroline Oates, Fran Blumberg and Barrie Gunter
Contributor(s): Blades, Mark. University of Sheffield, UK [editor.] | Oates, Caroline. University of Sheffeield, UK [Editor] | Blumberg, Fran. Fordham University, USA [Editor] | Gunter, Barrie. University of Leicester, UK.
Material type:
BookPublisher: New York : Palgrave Macmillan, 2014Description: xi, 254 pages : 23 cm.ISBN: 9780230252028.Subject(s): Advertising and children | Television advertising and children | Advertising -- Psychological aspects
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Main Library On Shelf | HF 5415.32 ADV 2014 (Browse shelf) | 1 | Available | 33729005597658 |
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| HF 5415.2 SCH 2006 Marketing Research / | HF 5415.2 SCH 2007 Marketing researc/ | HF 5415.2 WIL 2006 Marketing research : | HF 5415.32 ADV 2014 Advertising to children : | HF 5415.32 ARN 2002 Consumers / | HF 5415.32 CAM 2015 The Cambridge handbook of consumer psychology / | HF 5415.32 CON 2013 Consumer behaviour : |
Includes bibliographical references and index
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