University Of Zambia Online Public Access Catalogue
Marketing communications : A brand narrative approach Michael Dahlen, Frederick Lange and Terry Smith
By: Michael Dahlen.
Material type:
BookPublisher: [London] John Wiley and sons 2010Description: xxiv,584p. : ill.ISBN: 9780470319925.Subject(s): Communications in marketing
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
Book
|
Livingstone Library | HF 5415.123 DAH 2010 (Browse shelf) | 1 | Available | 33729004972704 |
Browsing Livingstone Library Shelves Close shelf browser
|
|
|
|
|
|
|
||
| HF 1416 WAL 1997 Export management/ | HF 1416 WAL 1997 Export management/ | HF 5415 MIC 1989 study guide to accompany marketing | HF 5415.123 DAH 2010 Marketing communications : | HF 5415.5 KEE 1993 Keeping customers | HF 5437 LYS 2012 Purchasing and supply chain management / | HF 5437 LYS 2012 Purchasing and supply chain management / |
Includes index
There are no comments for this item.