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Managerial long-range planning. Research seminar series conducted by the Graduate School of Business Administration, University of California, Los Angeles, sponsored by the McKinsey Foundation for Management Research, Inc.

By: Steiner, George Albert.
Contributor(s): University of California, Berkeley. Graduate School of Business Administration. University of California, Berkeley. Graduate School of Business Administration.
Material type: materialTypeLabelBookSeries: McGraw-Hill series in management.Publisher: New York, McGraw-Hill [1963]Subject(s): Industrial management -- Case studies. -- Industrial management -- Case studies
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