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Multinational product promotion.

By: International Trade Centre UNCTAD/GATT.
Material type: materialTypeLabelBookPublisher: Geneva, 1969Subject(s): Foreign trade promotion | Export marketing | Sales promotion
Contents:
Contents : Sec. I, Promotion, a marketing approach; Sec. II, Multinational product promotion schemes.
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At head of title: International Trade Centre UNCTAD GATT.

Includes bibliographical references.

Contents : Sec. I, Promotion, a marketing approach; Sec. II, Multinational product promotion schemes.

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