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A novel approach to product assessment : a case history.

By: Material type: TextPublication details: [S.l., 1975]Subject(s): Dissertation note: Thesis (submitted in partial fulfillment of the requirements for the degree of Master of Administration)--Pennsylvania State University, 1975.
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Thesis (submitted in partial fulfillment of the requirements for the degree of Master of Administration)--Pennsylvania State University, 1975.

Bibliography: leaves 144-145.

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