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Mastering the message : media writing with substance and style / Lauren Kessler, Duncan McDonald.

By: Kessler, Lauren.
Contributor(s): McDonald, Duncan.
Material type: materialTypeLabelBookPublisher: Belmont, CA : Wadsworth Pub. Co., c1989ISBN: 0534096786.Subject(s): Mass media -- Authorship. -- Mass media -- AuthorshipDDC classification: 808/.066001
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