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Psychological principles of marketing and consumer behavior.

By: Britt, Steuart Henderson, 1907-, Britt, Steuart Henderson, 1907-.
Material type: materialTypeLabelBookPublisher: Lexington, MA : D.C. Heath, 1978Subject(s): Marketing -- Psychological aspects. -- Marketing -- Psychological aspects | Advertising -- Psychological aspects. -- Advertising -- Psychological aspects | Motivation research (Marketing) | Consumers -- Psychology. -- Consumers -- Psychology
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Bibliography: p. 485-523.

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