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Perspectives in consumer behavior / [editors: Harold H. Kassarjian [and] Thomas S. Robertson.

Contributor(s): Robertson, Thomas S | Kassarjian, Harold H.
Material type: materialTypeLabelBookPublisher: [Glenview, IL] : Scott, Foresman, [1968]Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.83
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Bibliography: p. [527]-558.

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