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Handbook of modern marketing / Victor P. Buell: editor-in-chief ; carl Heyel: coordinating editor.

Contributor(s):

Buell, Victor P

Material type:

TextPublication details: New York : McGraw-Hill, [1970]ISBN:

0070088381

Subject(s):

Marketing

DDC classification:

658.8 19

LOC classification:

HF5415 .H1867

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