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Theories of mass communication / Melvin L. DeFleur, Sandra J. Ball-Rokeach.

By: DeFleur, Melvin L. (Melvin Lawrence), 1923- DeFleur, Melvin L. (Melvin Lawrence), 1923-, DeFleur, Melvin L. (Melvin Lawrence), 1923-.

Contributor(s): Ball-Rokeach, Sandra.

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BookPublisher: New York : Longman, 1988Edition: 5th ed.ISBN: 0582998700 (pbk.); 080130007X (hard).Subject(s): Mass media -- Social aspects -- History. -- Mass media -- Social aspects -- History. -- Mass media -- Social aspects -- History | Mass media -- Social aspects -- United States -- History. -- Mass media -- Social aspects -- United States -- History. -- Mass media -- Social aspects -- United States -- History. -- Mass media -- Social aspects -- United States -- History

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