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Consumer behavior and marketing strategy.

By: Peter, J. Paul.

Contributor(s): J. Paul Peter and Jerry C. Olson | Olson, Jerry C.

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BookSeries: Irwin series in marketing. Publisher: Homewood : Irwin, 1990Edition: 2nd.ISBN: 0256079617.Subject(s): Marketing | Consumer behavior

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University of Zambia Library

Consumer behavior and marketing strategy.

By: Peter, J. Paul.

Contributor(s): J. Paul Peter and Jerry C. Olson | Olson, Jerry C.