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Basic marketing : a managerial approach.

By: McCarthy, E. Jerome (Edmund Jerome) McCarthy, E. Jerome (Edmund Jerome).
Contributor(s): E. Jerome McCarthy | Perreault, Willam D.
Material type: materialTypeLabelBookPublisher: Boston : Irwin, 1990Edition: 10th.ISBN: 0256083980.Subject(s): Marketing -- Management. -- Marketing -- Management
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