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Influencing attitudes and changing behavior : a basic introduction to relevant methodology, theory, and applications / [by] Philip Zimbardo and Ebbe B. Ebbesen, in collaboration with Christina Maslach.

By: Zimbardo, Philip G.
Contributor(s): Ebbesen, Ebbe B., joint author, Ebbesen, Ebbe B., joint author.
Material type: materialTypeLabelBookSeries: Topics in social psychology. Publisher: Reading, MA : Addison-Wesley Pub. Co., [1970]Description: 162p.Subject(s): Attitude change
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"Revised printing."

Includes bibliographical references

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