University Of Zambia Online Public Access Catalogue
Marketing planning : principles into practice / Marian Burk Wood.
By: Wood, Marian Burk.
Material type:
BookPublisher: Harlow, Eng. ; New York : Prentice Hall Financial Times, c2004Description: xxii, 379 p. : ill.ISBN: 0273686798.Subject(s): Marketing -- Management
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Main Library On Shelf | HF 5415.13 WOO 2004 (Browse shelf) | 1 | Available | 33729005568485 |
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| HF 5415.13 PET 2007 Marketing management: | HF 5415.13 PET 2007 Marketing management: | HF 5415.13 .Q45 DOL 2002 Marketing management : | HF 5415.13 WOO 2004 Marketing planning : | HF 5415.135 REA 1988 Readings in strategic marketing : | HF 5415.15 LEM 2018 Product management in practice : | HF 5415.15 ROS 2018 Strategic brand management / |
Includes bibliographical references and index.
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