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Marketing planning : principles into practice / Marian Burk Wood.

By: Wood, Marian Burk.
Material type: materialTypeLabelBookPublisher: Harlow, Eng. ; New York : Prentice Hall Financial Times, c2004Description: xxii, 379 p. : ill.ISBN: 0273686798.Subject(s): Marketing -- Management
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
On Shelf 		HF 5415.13 WOO 2004 (Browse shelf) 1 Available 33729005568485

Includes bibliographical references and index.

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