Marketing communications : brands, experiences and participation / Chris Fill.
By: Fill, Chris [author].
Material type:
Continuing resourceAnalytics: Show analyticsPublisher: Harlow : Pearson Education Limited, 2013Edition: Sixth edition.Description: xliii, 820 pages : illustrations.ISBN: 9780273770541.Subject(s): Communication in marketing | Marketing channels | Branding (Marketing)
| Item type | Current location | Collection | Call number | Copy number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Book
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Main Library Academic reserves/Short loan | HF 5415.123 FIL 2013 (Browse shelf) | 1 | Available | 33729005015347 | ||
Book
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Main Library On Shelf | Non-fiction | HF 5415.123 FIL 2013 (Browse shelf) | 2 | Available | 33729006988773 |
Includes bibliographical references and indexes.
University Of Zambia Online Public Access Catalogue

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