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Marketing communications : brands, experiences and participation / Chris Fill.

By: Fill, Chris [author].
Material type: materialTypeLabelContinuing resourceAnalytics: Show analyticsPublisher: Harlow : Pearson Education Limited, 2013Edition: Sixth edition.Description: xliii, 820 pages : illustrations.ISBN: 9780273770541.Subject(s): Communication in marketing | Marketing channels | Branding (Marketing)
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Item type Current location Collection Call number Copy number Status Date due Barcode
Book Book Main Library
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HF 5415.123 FIL 2013 (Browse shelf) 1 Available 33729005015347
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Non-fiction HF 5415.123 FIL 2013 (Browse shelf) 2 Available 33729006988773

Includes bibliographical references and indexes.

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