University Of Zambia Online Public Access Catalogue
Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.
By: Tapp, Alan.
Contributor(s): Whitten, Ian | Housden, Matthew.
Material type:
BookPublisher: New York : Pearson, 2014Edition: 5th ed.Description: xiv, 559p.ISBN: 9780273756507.Uniform titles: Principles of direct and database marketing. Subject(s): Direct marketing | Database marketing | Internet marketing
| Item type | Current location | Call number | Copy number | Status | Date due | Barcode |
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Main Library On Shelf | HF 5415.126 TAP 2014 (Browse shelf) | 1 | Available | 33729004934555 |
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| HF 5415.123 SHI 2003 Advertising, promotion & supplemental aspects of integrated marketing communications / | HF 5415.123 STR 2008 Strategic media decisions / | HF 5415.125 LES 2014 Mining of massive datasets / | HF 5415.126 TAP 2014 Principles of direct, database and digital marketing / | HF 5415.1263 ELL 2011 Business-to-business marketing : | HF 5415.1265 CHA 2022 Digital marketing / | HF 5415.1265 KEL 2014 All thumbs : |
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