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Principles of direct, database and digital marketing / Alan Tapp, Ian Whitten and Matthew Housden.

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BookPublisher: New York : Pearson, 2014Edition: 5th ed.Description: xiv, 559p.ISBN: 9780273756507.Uniform titles: Principles of direct and database marketing. Subject(s): Direct marketing | Database marketing | Internet marketing

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Item type	Current location	Call number	Copy number	Status	Date due	Barcode
Book	Main Library On Shelf	HF 5415.126 TAP 2014 (Browse shelf)	1	Available		33729004934555

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