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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.
Material type:
TextPublication details: Los Angeles : SAGE, 2010.Edition: 3rd edDescription: xviii, 323p. : illISBN: - 9781412970419
- HF 5415.127 MOO 2010
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Main Library | HF 5415.127 MOO 2010 (Browse shelf(Opens below)) | 1 | Available | 33729005535658 |
Includes index.
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