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Global marketing and advertising : understanding cultural paradoxes / Marieke de Mooij.

By: de Mooij, Marieke.
Material type: materialTypeLabelBookPublisher: Los Angeles : SAGE, 2010Edition: 3rd ed.Description: xviii, 323p. : ill.ISBN: 9781412970419.Subject(s): Target Marketing - Cross Cultural studies | Advertising - Cross-Cultural studies | Consumer - Cross-cutural studies
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Item type Current location Call number Copy number Status Date due Barcode
Book Book Main Library
HF 5415.127 MOO 2010 (Browse shelf) 1 Available 33729005535658

Includes index.

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