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Advertising strategy, creativity and media / Chris Fill, Graham Hughes, Scott De Francesco

By: Fill, Chris.
Contributor(s): Hughes, Graham | De Francesco, Scott.
Material type: materialTypeLabelBookPublisher: Essex: Pearson Education Limited, 2013Description: xxi, 387p.: ill.ISBN: 9780273760894.Subject(s): Advertising | Direct marketing
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HF 5415 FILL 2013 (Browse shelf) 1 Available 33729005019380

Includes index

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