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Consumer behavior : a decision making approach / C. Glenn Walters and Blaise J. Bergiel.

By:

Walters, C. Glenn

Contributor(s):

Bergiel, Blaise J

Material type:

TextPublication details: Cincinnati : South-West, 1989.Description: xv, 608 p. : illISBN:

0538802006

Subject(s):

Consumer behavior

LOC classification:

HF 5415.32 WAL 1989

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Includes bibliographical references and index.

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