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Consumer behavior : a decision making approach / C. Glenn Walters and Blaise J. Bergiel.

By: Walters, C. Glenn.
Contributor(s): Bergiel, Blaise J.
Material type: materialTypeLabelBookPublisher: Cincinnati : South-West, 1989Description: xv, 608 p. : ill.ISBN: 0538802006.Subject(s): Consumer behavior
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Includes bibliographical references and index.

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