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Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel.

By:

Lamb, Charles W

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Material type:

TextPublication details: Ohio : South-Western College Publishing, 2000.Edition: 5th edDescription: xxxiv, 773p. : illISBN:

9780324006384

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LOC classification:

HF 5415 LAM 2000

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Includes bibliographical references and index.

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