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Marketing / Charles W. Lamb, Joseph F. Hair and Carl McDaniel.

By: Lamb, Charles W.
Contributor(s): Hair, Joseph F | McDaniel, Carl.
Material type: materialTypeLabelBookPublisher: Ohio : South-Western College Publishing, 2000Edition: 5th ed.Description: xxxiv, 773p. : ill.ISBN: 9780324006384.Subject(s): Marketing | Marketing - Management
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Includes bibliographical references and index.

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