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The one to one future : building relationships one customer at a time / Don Peppers and Martha Rogers.

By: Peppers, Don.
Contributor(s): Rogers, Martha, 1952-.
Material type: materialTypeLabelBookPublisher: New York : Currency Doubleday, 1993Edition: 1st ed.Description: xviii, 443 p.ISBN: 0385425287.Subject(s): Market segmentation | Sales promotion | Consumers' preferences | Customer relationsDDC classification: 658.8/12
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Includes bibliographical references and index.

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